i used to work on a number of different projects for Honda UK and the Honda Institute while working for 5D in london a few years ago, mainly intranet websites. the work was never as exciting as it sounds and generally always put me off the brand, but now that i haven’t worked on a honda project for some time i can fully apreciate the quality of their brand and especially their advertising strategy.

their latest advert features asimo – the honda robot that has been developed over the last few years. it’s a simple concept, but it conveys honda’s message of forward thinking and the power of dreams brilliantly!

one of the most visually stunning trailers currently circulating the internet is for 300. a story about the 480 B.C. Battle of Thermopylae, where the King of Sparta led his army against the advancing Persians. adapted from a frank miller novel, this looks like gladiator only on a high dose steroids! check out the hi-def trailer here.

i’ve just finished watching cars from the kings of the animated film, pixar. in my opinion it’s not their best film as it doesn’t top finding nemo, the incredibles or monsters inc but visually it is stunning. you could pause the film at any moment and there is so much detail in the frame and this is only their 7th film – they are going to keep getting better at this animation game!

one of the fun things with a pixar animation is spotting the voice talent behind the different characters and apart from the usual hollywood actors and actresses there’s some surprising people in there – including the uk’s very own motor mouth, jeremy clarkson who pop’s up as lightening mcqueen’s agent in cars.

up next for pixar is Ratatouille, a story about a parisian rat who enjoys the finer foods that’s available to him. watch the trailer here.

i know this sounds ridiculous and believe me, my girlfriend called me something along those lines when i started swinging my powerbook around the room like a sword, but it’s now possible with this little application called macsaber.

you need a SMS (Sudden Motion Sensor) enabled mac for this to work, the application picks up the motions and movement of your mac and turns them into really realistic light saber type noises. oh, and if you’ve got a mac laptop with a backlit screen it will create brighter flashes with the more violent movements!

…also now known as, thank you online shopping!

my dependence on the internet has been growing steadily over the last several years, ever since i first dabbled with amazon for everyones presents in 1999 – yes, they all got books or CDs or DVDs.

the internet has taken some huge leaps since with everything possible for sale on line – we even toyed with buying a turkey online this year – i dead one, but decided it was better to get it from the local butcher – local produce / economy etc. here are just some of the shops i (virtually) visited this year…

amazon.co.uk
play.com
Colchester Zoo
shop.com
fragrance direct

going on the trailer, this film looks fantastic – but trailers always make films look good don’t they?!

plus point number 1, it’s directed by Joe Carnahan who directed narc (which was great) and was at one time signed up to direct mission impossible 3. second plus point, the cast is really cool. some big names along side some real talent (ben aflect, jason bateman, andy garcia, ray liotta and alicia keys). final plus point, i really can’t imagine how this can be anything but cool – just watch the trailer – how many characters and action sequences and possible black comedy moments does this one film have? expectations are high with this one.

welcome to my blog, this will be my day to day goings on and commentary to coinside with my recently updated and redesigned website [martin lucas dot co dot uk].

so, day 1 – just set it up and all is well. i’ve tweaked the layout and style sheet and i’m ready to start posting. i hope you enjoy your visit to my little world.