Web vs Print 1

May 10th, 2009

On my way to work I drive past a house, the owner currently has their car for sale – I’m not 100% sure what the car is because the only you get is that there is a sandwich board outside with 3 words chalked on;

“Car for Sale”

Now, I can’t imagine anybody driving past being enticed by this sign to find out more – the sign is making the assumption that someone is looking for a car, and the current owner has a possible answer for them. You can’t actually see what the car is – it’s parked down the driveway, partially hidden from sight.

In the offline world, and in this case specifically – facts are required. Car for sale could of been the title that lead into a bullet point list of facts and figures – what is the car, how many miles has it done, how old is it, what features does it have, and how much is it being sold for.

Now, online – as an initial statement, as a domain name – carforsale would be brilliant. Google – the most popular search engine with approximately an 80% market share uses the domain name as one of the most important matches to a user’s keyword search. Although, funnily enough – a Google UK search for “car for sale” does not bring up the carforsale.co.uk website – but this is probably because it’s not a website, just a holding page and has as much detail as the sandwich board!

Tags: advert, domain name, internet, keyword, print, search, web, website