Pet Project – 1 Year Later

February 26th, 2010

Towards the end of March 2009 I launched a little pet project, a T-Shirt store designed to give me a little extra income each month. Over the next month I’m going to post a handful of blog articles describing what I’ve learnt while running Worm Sign T-Shirts, including working with WordPress and it’s various plugins, use of copy and content, and using social networking to help promote the store.

A Little Introduction
Worm Sign combines two of my passions, music and T-Shirts. This has been one of the most important factors, having enthusiasm for the product and the community in which Worm Sign sits has enabled me to enjoy working on the project when the pay-off hasn’t always been equal to the work I put in.

The website was launched with a small collection of T-Shirts, fairly simple designs at first – but as time has gone on, the designs have improved – and so have sales. I’ve changed the layout on the website twice, and continuously tweaked and adjusted it. A product search was added late in 2009, as well as a chunky footer showing off all our blog posts, social sites and friends. We even changed the supplier of our T-Shirts halfway through last year too.

The website has evolved, and it’s been great to know that I can play with the website to my heart’s content. Something I would never get the chance to do on a client website.

Tags: passive income, pet project, seo, social networking, tshirts, wordpress, worm sign tshirts