RubyFruit Website

May 12th, 2010

A website that I’ve been working on for quite some time went online earlier this week. I was initally contacted in October last year by RubyFruit, a company that produces a range of jewellery for babies and children. They initially wanted their website in a hurry – built in time for Christmas – this was possible, but ultimately the deadline was brushed aside with the view of taking time to do the website properly and to get it right first time, rather than rush it through before Christmas and then have to make changes after.

The site is completely bespoke and features a number of details that I haven’t had the opportunity to include on previous work, including related products on jewellery pages and multiple category pages – so a product can be featured in more than one place. RubyFruit also allows customers to sign up and register with the site, keeping their address details for future purchases, there is also an optional sign up to a mailing list. The registration is only optional though as we wanted to make purchasing as simple as possible. Payments and the checkout process is handled by PayPal once again, allowing RubyFruit to take payments without having to pay for an expensive credit card payment system – customers also get to use a recognised and trusted payment system that’s continuously improving and growing in reputation.

Tags: childrens, Design, ecommerce, jewellery, rubyfruit, website