asimo by honda

i used to work on a number of different projects for Honda UK and the Honda Institute while working for 5D in london a few years ago, mainly intranet websites. the work was never as exciting as it sounds and generally always put me off the brand, but now that i haven’t worked on a honda project for some time i can fully apreciate the quality of their brand and especially their advertising strategy.

their latest advert features asimo – the honda robot that has been developed over the last few years. it’s a simple concept, but it conveys honda’s message of forward thinking and the power of dreams brilliantly!